Privacy Policy
Last revised: September 2, 2025
The protection of your privacy and personal information is important to us at AutoCanada Inc. This Privacy Policy (the “Policy”) provides information on how we protect your privacy, including information on how we collect, use and disclose the personal information that we control.
When we say “AutoCanada”, “we”, or “us” in this Policy, we mean AutoCanada Inc., including where applicable all AutoCanada controlled dealerships and collision centers and other stores across Canada.
Please read this Policy carefully to understand how we handle your personal information.
What This Privacy Policy Covers
This Policy applies when you access or use AutoCanada’s websites (the “Website”) or any other services we offer and which refer or link to this Policy, except if it mentions otherwise.
Click on the links below to find the information you’re looking for more quickly:
- Personal Information We Collect
- How We Collect Personal Information
- How We Use Personal Information
- How We Use Online Advertising
- How We Share Personal Information
- Our Use of Cookies and Similar Technologies
- Third-Party Analytics and Advertising Technologies
- How to Control Your Cookie Preferences
- Opting Out of Marketing Communications
- Retention, Storage, and International Transfer of Personal Information
- How We Protect Personal Information
- Your Rights Regarding Your Personal Information
- Third-Party Websites and Services
- Changes to this Privacy Policy
- How to Contact Us
Personal Information We Collect
In this Policy, “personal information” means any information about or that relates to an identified or identifiable individual, which includes:
- Information that can be used to identify individuals directly or indirectly, such as a person’s name, social security number, or driver’s licence;
- Information that, when used in combination with other available information, allows a person to be identified, such as a person’s age, occupation and place of residence.
Except in Québec, personal information does not include any business contact information when used to communicate with you in relation to your employment, business or profession, such as your name, position name or title, work address, work telephone number, work fax number, or work e-mail address.
The information we may collect about you varies depending on the nature of our relationship with you. Generally, the personal information we collect falls into the following categories (not all of which may apply to you):
- Identity information: name, social insurance number, driver’s licence, title, date of birth, gender
- Contact information: billing address, delivery address, e-mail address, telephone numbers
- Financial information: bank account number, payment card details
- Technical and usage information: IP address, login data, browser type/version, time zone, location, device info
- Professional information: professional designations, employer
- Marketing and communications information: newsletter preferences, survey participation, support inquiries
- Credit information: credit score, consumer behavior, credit use
- Images and videos: video surveillance data
Whenever we want to collect, use or disclose sensitive personal information, we will obtain your express informed consent beforehand.
How We Collect Personal Information
How we collect personal information depends on the nature of our relationship with you. Generally, we collect personal information in the following ways:
- When you access or use our Website
- When you connect to a Wi-Fi network at one of our locations
- Over the telephone, electronically, through text messaging, or in-person interactions
- Through forms and documentation for transactions, appointments, purchases, financing, repairs, etc.
- Through vehicle systems recording event data
- Via CCTV cameras at our stores
- From third parties such as vehicle manufacturers or credit agencies
- Through communications with us (email, social media, text, calls)
- From public sources to confirm addresses and phone numbers
How We Use Personal Information
We use your personal information to provide services, verify identity, communicate updates, improve business operations, administer technology applications, ensure safety, respond to inquiries, analyze vehicle performance, and other purposes you consent to or are required by law.
How We Use Online Advertising
We may engage in interest-based advertising on our Website and third-party platforms to provide relevant marketing materials based on your preferences.
How We Share Personal Information
We share personal information as necessary to provide services, fulfill purposes, comply with legal requirements, or with partners such as dealerships, credit agencies, or service providers.
Our Use of Cookies and Similar Technologies
We use cookies and similar technologies to enhance Website functionality, recognize users, provide relevant content, analyze traffic, and for advertising purposes. Users can manage cookies through their browser or device settings.
Third-Party Analytics and Advertising Technologies
Third-party platforms may receive hashed data and use cookies, pixels, and APIs to provide measurement and targeted ads. You can opt out through privacy tools offered by these platforms.
How To Control Your Cookie Preferences
Cookies can be managed or blocked in your browser or device settings. Blocking all cookies may limit access to parts of our Website or services.
Opting Out of Marketing Communications
You can opt out of marketing communications by clicking “unsubscribe” links or contacting AutoCanada directly or the sending store.
Retention, Storage, and International Transfer of Personal Information
We retain personal information only as long as necessary and may transfer it internationally to service providers or jurisdictions with different data protection laws.
How We Protect Personal Information
We implement physical, organizational, contractual, and technological security measures to protect personal information from unauthorized access or disclosure. Despite safeguards, breaches may occur, and we will act promptly if risks arise.
Your Rights Regarding Your Personal Information
You have the right to access, update, correct, withdraw consent, delete information, and request information about automated decision systems. Fees for access will be communicated if applicable.
Third-Party Websites and Services
Links to third-party websites are provided for convenience. We are not responsible for their privacy practices and encourage review of their policies.
Changes to this Privacy Policy
We may update this Policy periodically. Updates are effective immediately upon posting, unless otherwise noted. Changes may also be communicated via email.
How to Contact Us
Comments, questions, or requests regarding privacy should be sent to:
Privacy Officer
Address: 200 – 15511 123 Ave, Edmonton AB T5V 0C3
Telephone: (780) 732-3135
Fax: (780) 732-3152
Email: privacy@autocan.ca
For information security issues: securityincident@autocan.ca
For inquiries specific to a store or collision centre, please contact the location directly using the contact info on their website.